Despite the fact that today is officially the first day of spring, in my neck of the woods we’re usually still thawing out from a long harsh winter right about now. Not this year though. We hit a high of 73 degrees today and our men are happily working outside. And while we were all glad to welcome an early spring, it also served as a great reminder as to why it’s so important to have a marketing plan in place and ready to execute on a moment’s notice.
We mailed pressure cleaning letters two weeks ago, warranty letters last week and maintenance letters will go out this week. Good news too, the calls have already starting pouring in and our estimating book is quickly filling up (hopefully to be followed by the schedule).
If you too welcomed an early spring and weren’t quite prepared to capitalize, it’s not too late, but you might want to get a move on it. As the old saying goes – “The early bird gets the worm.” And while you’re at it, take a minute and plan for the summer, fall and winter. They’ll be here before you know it too..