101 In Social Media Conversations

Have you finally decided to start up a Facebook page, or revive the page you haven’t logged into for months, but don’t know what to say? Here’s a great piece that shares some practical and easy to implement strategies to make getting over that initial hump of starting up a conversation a little bit less painful. And no matter what platform you choose to use, remember, you really are just having a conversation with current and/or potential customers, so be yourself.


The Art of Conversation on Social Media



A Checklist For Before You Hit “Publish”

If you’re doing your best to blog on a regular (ok, somewhat regular) basis, wouldn’t you like to make sure you’re getting the most value for your time and efforts? Here’s a handy checklist to keep at your fingertips as you’re creating all of that fabulous and helpful content. And for more detail on maximizing the effectiveness of each blog post, you can read the full article below.



The Complete Social Media Checklist For Writing Winning Posts


Social Media Posting For Optimal Results

We all know  that social media is not something we can afford to ignore, but we also know that there is such a thing as too much of a good thing too. Thanks to independent research and infographics, we’ve taken the mystery out of finding the balance on posting on various platforms. I’m sure you’ll be happy to note that less is still more, and once a day on Facebook is plenty to keep your followers engaged without becoming annoyed.

social media posting


Printable Infographic


Don’t Forget To Add A Smiley Face :)

While emoticons may seem like something only text crazy teenagers rely on to share their feelings with the least key strokes possible, believe it or not they also have a place in the business world. Research shows that they  help infuse emotion into short emails and abbreviated text messages, which seem to have become the norm in communication. We all know how hard it is to convey “tone” in an email or text message, and including the appropriate emoticon at the end of your message can help impart a more real and human feel in your message. Read more about the findings below, and don’t be afraid to include a smiley face in your next email.

smiley face

7 Reasons To Use Emoticons In Your Writing


2015 – The Year Of The Blog

Whether you’ve finally committed to starting a blog this year or need to revitalize the one you launched way back when and let fall by the wayside, here’s a great piece to get you started down the path to success. Almost everything you’ll read these days about building a strong online presence will tell you that “content is king” and you need to “be yourself”, so grab a notebook and use these 5 straightforward techniques to get back on track for 2015.

5 Breakthrough Techniques for Successfully Blogging


3 Trends Not To Be Ignored

One of the biggest keys to future success is planning in the present moment. This includes staying in the know about what is going on in your specific industry as well as around the world. We now live in a fully digital age, and things will continue to trend even further in that direction in the year ahead. Here are three good tips for staying ahead of the curve in 2015.

3 Business Trends to Embrace in 2015


Who Cares?

Another gem from marketing web guru Seth Godin’s blog. Let’s hope he’s talking about your competitors not caring as opposed to your new employee training program that centers on caring. Seth cares enough to put his bald head all over the internet. 🙂

Who cares?

Unless someone does, things start to fray around the edges.

Often it’s the CEO or the manager who sets a standard of caring about the details. Even better is a culture where everyone cares, and where each person reinforces that horizontally throughout the team.

You’ve probably been to the hotel that serves refrigerated tomatoes in January at their $20 breakfast, that doesn’t answer the phone when you call the front desk, that has a shower curtain that is falling off the rack and a slightly snarky concierge. This is in sharp relief to that hotel down the street, the one that costs just the same, but gets the details right.

It’s obviously not about access to capital (doing it right doesn’t cost more). It’s about caring enough to make an effort.

If we define good enough sufficiently low, we’ll probably meet our standards. Caring involves raising that bar to the point where the team has to stretch.

Of course, the manager of the mediocre hotel who’s reading this, the staff member of the mediocre restaurant who just got forwarded this note–they have a great excuse. Times are tough, money is tight, the team wasn’t hired by me, nobody else cares, I’m only going to be doing this gig for a year, our customers are jerks…who cares?

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

Like most things that are worth doing, it’s not easy at first and the one who cares isn’t going to get a standing ovation from those that are merely phoning it in. I think it’s this lack of early positive feedback that makes caring in service businesses so rare.

Which is precisely what makes it valuable.


Spring Came Early – Were You Ready?

Despite the fact that today is officially the first day of spring, in my neck of the woods we’re usually still thawing out from a long harsh winter right about now. Not this year though. We hit a high of 73 degrees today and our men are happily working outside. And while we were all glad to welcome an early spring, it also served as a great reminder as to why it’s so important to have a marketing plan in place and ready to execute on a moment’s notice.

We mailed pressure cleaning letters two weeks ago, warranty letters last week and maintenance letters will go out this week. Good news too, the calls have already starting pouring in and our estimating book is quickly filling up (hopefully to be followed by the schedule).

If you too welcomed an early spring and weren’t quite prepared to capitalize, it’s not too late, but you might want to get a move on it. As the old saying goes – “The early bird gets the worm.” And while you’re at it, take a minute and plan for the summer, fall and winter. They’ll be here before you know it too..