Unfortunately, it is a well-known fact that customer service is a dying art, but for those of us smart enough to pay attention, this also presents us with an opportunity to set ourselves apart from the crowd. No need to add infostructure, raise your prices, or work longer hours, all you have to do is be friendly and helpful (and make sure everyone else at your company is doing the same).
Just think, when was the last time you called a “customer service” number and got a live person who helped you within a reasonable amount of time? As small business owners, we all have the option to make our interactions personal, and in choosing to do so, also make the customer experience a pleasant one. Happy customers tell their friends… which leads to more work… which leads to more happy customers… I think you get the idea.
Below are some great tips on delivering top of the line customer service, and once you’re done reviewing the list, take a minute to re-evaluate your current systems for possible improvements. Here’s to leaving all of your customers with a smile on their face.