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    <title>Blog</title>
    <link>http://pdcaresidentialforum.org/news/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>dchism@chismbrothers.com</dc:creator>
    <dc:rights>Copyright 2008</dc:rights>
    <dc:date>2008-04-25T21:35:00-06:00</dc:date>
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      <title>&#8220;One Day&#8221; by Devin Gehrke</title>
      <link>http://pdcaresidentialforum.org/site/one_day_by_devin_gehrke/</link>
      <guid>http://pdcaresidentialforum.org/site/one_day_by_devin_gehrke/#When:20:35:00Z</guid>
      <description>It all starts with me driving my finely tuned Chevelle down a long dirt road in what appears to be the middle of nowhere. I follow this road until I reach an average sized house at the end. As I get out of my newly restored gas hog I take a deep breath of fresh air and look out over acres and acres of beautiful wide open land.&amp;nbsp;&amp;ldquo;Ahh home again,&amp;rdquo; I say to myself with a smile. I proceed to my pole barn which towers the house. &amp;ldquo;Screech,&amp;rdquo; sounds the door as I open it. The buzz of lights turning on fills the pole barn as I walk further in, revealing my kingdom of toys. But then something strange begins to happen, when I walk further into the shop I hear a strange annoying beeping sound. &amp;ldquo;Beep beep beep beep,&amp;rdquo; the noise gets louder! &amp;ldquo;Beep beep beep beep!&amp;rdquo; It is almost right in front of me. &amp;ldquo;Beep beep beep beep!&amp;rdquo;</description>
      <dc:subject>Painter&apos;s Rag Articles</dc:subject>
      <dc:date>2008-04-25T20:35:00-06:00</dc:date>
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    <item>
      <title>Rewarding Performance without a Bonus</title>
      <link>http://pdcaresidentialforum.org/site/rewarding_performance_without_a_bonus/</link>
      <guid>http://pdcaresidentialforum.org/site/rewarding_performance_without_a_bonus/#When:14:39:00Z</guid>
      <description>How do you give accolades and recognition without attaching an expectation of  compensation? Its not a  question of being stingy. Sometimes a company may not have the resources for a bonus, especially in a down economy.</description>
      <dc:subject>Production</dc:subject>
      <dc:date>2008-04-01T14:39:00-06:00</dc:date>
    </item>

    <item>
      <title>Levels of Preparation and Expectations</title>
      <link>http://pdcaresidentialforum.org/site/levels_of_preparation_and_expectations/</link>
      <guid>http://pdcaresidentialforum.org/site/levels_of_preparation_and_expectations/#When:02:49:00Z</guid>
      <description>How do you estimate a job and explain to a client what level of preparation you will do, and how do you set your prospect&#39;s expectations.&amp;nbsp; We are curious to know how you coach a client through the process of what the surfaces will look like when finished and if your cost changes based the factors of levels of prep and their expectation.&amp;nbsp;</description>
      <dc:subject>Sales, Estimating</dc:subject>
      <dc:date>2008-03-14T02:49:00-06:00</dc:date>
    </item>

    <item>
      <title>Advanced Shop Talk March Update</title>
      <link>http://pdcaresidentialforum.org/site/advanced_shop_talk_march_update/</link>
      <guid>http://pdcaresidentialforum.org/site/advanced_shop_talk_march_update/#When:02:17:00Z</guid>
      <description>The board of the Residential Forum has encountered some problems in securing a spot for the July&#39;s Advanced Shop Talk (AST) in St. Louis. The final dates are still being decided. At the moment, the board has decided to move the dates to August. We will send out an update of the final dates very shortly so you all can begin planning your flight and travel arrangements. Thank you for your patience. We have gone several months without an executive director, so we do apologize for not having the details locked in sooner.&amp;nbsp;</description>
      <dc:subject>Residential News</dc:subject>
      <dc:date>2008-03-14T02:17:00-06:00</dc:date>
    </item>

    <item>
      <title>Customer Relationship Management (CRM)</title>
      <link>http://pdcaresidentialforum.org/site/customer_relationship_management_crm/</link>
      <guid>http://pdcaresidentialforum.org/site/customer_relationship_management_crm/#When:20:26:00Z</guid>
      <description>We would like to hear from our members to see what current Customer Relationship Management (CRM) programs you are using to manage your client database. Please post your comments on our blog or send us an email.&amp;nbsp;</description>
      <dc:subject>Business Development</dc:subject>
      <dc:date>2008-02-06T20:26:00-06:00</dc:date>
    </item>

    <item>
      <title>Advisors On Target</title>
      <link>http://pdcaresidentialforum.org/site/advisors_on_target/</link>
      <guid>http://pdcaresidentialforum.org/site/advisors_on_target/#When:16:11:00Z</guid>
      <description>Several years ago, Michael Chism from Chism Brothers Painting in San Diego and John Peek from Peek Brothers Painting went to seek some financial advice from a local CPA firm called, &amp;quot;Peterson &amp;amp; Company.&amp;quot; The two of them began to receive sound financial and other business help to strengthen their business. Their hands&#45;on consultant&#39;s names were Linnea Blair along with Rick Evans (CPA).&amp;nbsp;</description>
      <dc:subject>Business Development</dc:subject>
      <dc:date>2008-01-21T16:11:00-06:00</dc:date>
    </item>

    <item>
      <title>News Bulletin</title>
      <link>http://pdcaresidentialforum.org/site/news_bulletin/</link>
      <guid>http://pdcaresidentialforum.org/site/news_bulletin/#When:20:42:00Z</guid>
      <description>Dear Residential Forum member: The Board of Directors of the Residential Forum would like to encourage ALL forum members to attend the PDCA Annual Business Meeting to be held on Wednesday, January 30, 2008 in Los Angeles at PACE 2008.  We are supporting the proposed changes in the bylaws, and would encourage our members to vote FOR the changes as well. Our reasons are as follows:</description>
      <dc:subject>Residential News</dc:subject>
      <dc:date>2008-01-18T20:42:00-06:00</dc:date>
    </item>

    <item>
      <title>&#8220;The Top Ten Things You Need to Know about Painting in the Private Sector&#8221; by Julie Gehrke</title>
      <link>http://pdcaresidentialforum.org/site/top_ten/</link>
      <guid>http://pdcaresidentialforum.org/site/top_ten/#When:04:20:00Z</guid>
      <description>Take a moment and imagine with me that you are a painter. You are good looking, of course, and happily employed painting new construction homes. It seems like just yesterday you were crawling on raw plywood filling nail holes in newly installed base trim. But today you find yourself painting the back steps of an existing home with semi&#45;transparent stain.&amp;nbsp;</description>
      <dc:subject>Business Development</dc:subject>
      <dc:date>2007-11-17T04:20:00-06:00</dc:date>
    </item>

    <item>
      <title>&#8220;Time Away From Your Business&#8221; by Josh Abramson</title>
      <link>http://pdcaresidentialforum.org/site/time_away/</link>
      <guid>http://pdcaresidentialforum.org/site/time_away/#When:22:06:00Z</guid>
      <description>I started planning my 2007 business plan in the 4th quarter of 2006. &amp;nbsp;I was thinking about what was important to work on, what I wanted my business to look like, how I could reach my goals for 2007. &amp;nbsp;But before I start to tell you about that, I have to back up a little and tell you about something I learned from a friend, Kevin Nolan.</description>
      <dc:subject>Business Development</dc:subject>
      <dc:date>2007-11-14T22:06:00-06:00</dc:date>
    </item>

    <item>
      <title>&#8220;Blog Enthusiast&#8221; by David Chism</title>
      <link>http://pdcaresidentialforum.org/site/blog_enthusiast_by_david_chism/</link>
      <guid>http://pdcaresidentialforum.org/site/blog_enthusiast_by_david_chism/#When:17:43:00Z</guid>
      <description>The word &amp;ldquo;blog&amp;rdquo; is colloquial for &amp;ldquo;weblog&amp;rdquo; which is basically just a glorified public online journal. It typically consist of a daily publication called a &amp;ldquo;post&amp;rdquo; with the ability to link pictures and other websites. A blog also has multiple categories and a place to leave comments. It also time stamps each post. More than just a trendy personal journal, blogs are among the most popular ways for businesses to market and get quality feedback.&amp;nbsp;</description>
      <dc:subject>Marketing</dc:subject>
      <dc:date>2007-11-13T17:43:00-06:00</dc:date>
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